ASOMobile has four paid plans — ASO Indie, ASO PRO, ASO MAX, and MAXIMUM — plus a free plan and a custom plan. The right plan depends on how many apps you manage, whether you need AI and API, and how deep you go into competitor and market research. This guide walks you through the decision. Exact limits and prices always live on the pricing page; treat that page as the source of truth.
START HERE: WHERE TO MANAGE PLANS
Open the pricing page from the "Upgrade" button in the top-right corner.
There you can see your current plan: expiry date, available tools, and used limits. From the same page you can start a trial, upgrade, or cancel.
FIVE QUESTIONS THAT DECIDE YOUR PLAN
HOW MANY APPS do you manage?
1–5 fits Indie; up to 20 fits PRO; up to 50 fits MAX; up to 100 fits MAXIMUM.DO YOU NEED AI?
AI metadata generation (ASO Generator and AI inside ASO Creator) consumes AI credits. Indie has none — PRO, MAX, and MAXIMUM do.DO YOU NEED API ACCESS?
API token volume scales with the plan, from 3,000 on Indie to 100,000 on MAXIMUM.HOW DEEP INTO COMPETITORS AND MARKET?
Competitor revenue, downloads, category and niche analysis open up on MAX and MAXIMUM.HOW BIG IS YOUR TEAM and how many review replies do you need?
Seats go from 1 (Indie) to 5 (MAX/MAXIMUM); replies from 500 to 3,000 per month.
Plans stack: each higher plan includes every tool from the plans below it, then adds its own.
THE PLANS
FREE
For trying the platform. Basic keyword and competitor tracking, ranking checks, and review replies, with tight limits (20 keywords, 2 apps).
ASO INDIE
For indie developers and small apps. Best when you focus on the most important keywords for a handful of apps. You get the core ASO toolkit: keyword research and analysis, indexation checks, ranking-change reports, key search metrics, position history, and file export. No AI credits.
ASO PRO
For startups and small teams scaling into new countries. Adds professional ASO and competitor research: detailed keyword lists for semantic cores, ASO Creator for metadata, competitor analysis tools, In-App Purchase indexation in the App Store, keyword complexity and effectiveness scoring, localization analysis, and a translator. Includes AI credits.
ASO MAX
For scaling an ASO strategy across markets. Adds the full ASO loop with results tracking and competitor benchmarking: search-visibility analysis, forecasted organic downloads by keyword, comfortable work with large keyword sets across countries, and a section for App Store search-ads queries. Higher AI and API limits.
MAXIMUM
For ASO teams, marketers, and agencies expanding across the app market. Adds market research and competitive intelligence: category competitiveness scoring, niche discovery, and forecasts of competitor downloads and revenue. Highest limits on every dimension.
CUSTOM
Build your own plan yourself — no support chat needed.
Click "Create my custom plan", choose a base plan (ASO Indie, PRO, MAX, or MAXIMUM), then add the extra tools you need and raise any limits (apps, keywords, teammates, competitors, reviews, AI, API).
Tools are cheaper inside a plan than added one by one, so if you need many tools it is usually cheaper to start from a higher base plan. The plan activates automatically.
Already on a plan? Contact support and we'll recalculate your remaining days.
PLAN COMPARISON
Parameter | ASO Indie | ASO PRO | ASO MAX | MAXIMUM |
Price, $/mo (monthly) | 59 | 119 | 229 | 299 |
Price, $/mo (annual) | 47 | 95 | 183 | 239 |
Keywords | 500 | 1,500 | 4,000 | 6,000 |
Apps | 5 | 20 | 50 | 100 |
Users | 1 | 3 | 5 | 5 |
Competitors | 50 | 150 | 300 | 1,000 |
Review replies / mo | 500 | 1,000 | 2,000 | 3,000 |
AI requests | 0 | 100 | 300 | 1,000 |
API tokens | 3,000 | 15,000 | 50,000 | 100,000 |
BILLING AND PAYMENT
Choose your billing period and save: 3 months −5%, 6 months −10%, 12 months −20% versus monthly. Payment by card, PayPal, or crypto.
NEED HELP CHOOSING
Book a free demo — a specialist will help you pick the right plan or build a custom one with the tools and limits you need.