How can Spy Explorer help you?

With the Spy Explorer tool, you can easily check competitor keywords (competitor indexing). Using competitor keywords, you can quickly and easily find keywords for your app.

Detailed view of functions and data in Spy Explorer

In the menu, select the Competitors section, the ASO subsection, and select the Spy Explorer tool. Make sure the "All Tools" switch is turned on at the bottom of the menu.

Select your country and iPhone/iPad platform (for iOS applications).You also need to select a competitor whose keywords you want to see.

Adding competitors

To add competitors, click on the "+Competitors" button.

You can find competitors by name, by link, or add suggested competitors.

If you have added competitors before, or when you added an application, you clicked the "Add competitors" checkbox, then you can see them in the drop-down list.

Select a competitor to display in the table.

Add popular competitors to get the maximum amount of data.

List of keywords

In the table you will see a list of keywords with the following values:

Traffic — This is the estimated number of users who search for this query daily in the selected country. This search volume is divided between organic results and ad displays. In ASO, the higher your app ranks in search results, the more potential traffic it can attract.
Complexity (CI) — A metric that shows the competition level for the search query. It helps you assess how many resources you need to improve your app's visibility for that keyword. The difficulty scale ranges from 0 (low competition) to 10 (high competition).
Effectiveness (KEI) — This indicator helps you choose keywords that bring maximum traffic with minimum competition.
- Very High: The highest effectiveness for your app.
- High
- Medium
- Neutral
- Low: Minimal effectiveness, high promotion cost, few installs.
Search Ads (only for App Store) — The popularity of the search query in Apple Search Ads. Values range from 5 (unpopular query) to 100 (very popular query).
Rank —This shows the app's position for the keyword in search results for the selected country, including your app's rank and that of the selected competitor.
- Green background: The app is in the top positions (1, 2, 3) for this keyword.
- Red background: The system has not updated data for your app in more than 60 hours. Add keywords to Keyword Monitor for more up-to-date data.
Changes — How much your app's ranking for the keyword has changed compared to the previous day.
Updated — The last time the data for the keyword was updated.

Side Toolbar:

Light Bulb: App store keyword suggestions. Click the plus next to a suggestion to add the keyword to the list.

Magnifying glass: Click on the "magnifying glass" to check the search query in the Keyword Check tool (analysis of any search query: SERPs, traffic indexes, competing apps).

Adding keywords to Keyword Monitor

To add keywords to Keyword Monitor, click on the "+" to the right of the keyword. In the Keyword Monitor you add keywords from all tools and form a semantic core.

You can add multiple keywords at once. To do this, tick them on the left and click on the plus, which will appear in the upper right corner. This is especially handy when you've filtered out the keywords you want.

Filters

You can filter the keywords by the selected metrics using the "Filter" button. Filters are applied online: just select the value you need to view the data.

You can also search for keywords by phrases or letters (search in the "Keywords" column).

To add filtered keywords to Keyword Monitor, select them and click on the blue plus on the right.

Additional convenient tools for quick work with the section:

TOP apps. To see the top apps in the search results for the desired keyword, click on the icon to the left of the keyword. In the window you will see a list of applications in the search results in the selected country and you can easily add competitors by clicking on the "+".

Use sorting to get the data you need quickly.

To show only new keywords that have not yet been added to Keyword Monitor, enable the "Hide" switcher. This is useful for collecting the semantic core and testing new keywords that you have not worked with before.

Translator. Click the "Translate" switcher to translate the keywords (to your interface language in ASOMobile).
Indexed - The total number of competitor keywords on the app store

Download an Xls file: the ability to get data in the form of an Excel spreadsheet.
Copy to clipboard: the ability to copy all (or selected) search queries to the clipboard.