How can In-App Keywords help you?
With the In-App Keywords tool, you can easily perform a complete analysis of the indexed keywords of your In-App purchases or In-App purchases of a competitor. You can also evaluate search queries due to accurate data on the potential traffic volume, complexity, and effectiveness for each query.
You can also check the relevance of a query due to quick access to the App Store search results.
Detailed overview of functions and data in In-App Keywords.
In the menu, select the In-App section, the In-App Keywords tool. Make sure the "All Tools" switch is turned on at the bottom of the menu.
The tool is only available for apps on the App Store.
You will only be able to see In-App purchases if they are in the selected country and search engine promotion is enabled in App Store Connect.
Select Country, iPhone / iPad, In-App Purchase.
You will see a list of keywords by which your selected In-App purchase is indexed (i.e. users can find it on the App Store).
In the table, you will see the following data:
Traffic — This is the estimated number of users who search for this query daily in the selected country. This search volume is divided between organic results and ad displays. In ASO, the higher your app ranks in search results, the more potential traffic it can attract.
Complexity (CI) — A metric that shows the competition level for the search query. It helps you assess how many resources you need to improve your app's visibility for that keyword. The difficulty scale ranges from 0 (low competition) to 10 (high competition).
Effectiveness (KEI) — This indicator helps you choose keywords that bring maximum traffic with minimum competition.
Very High: The highest effectiveness for your app.
High
Medium
Neutral
Low: Minimal effectiveness, high promotion cost, few installs.
Search Ads (only for App Store) — The popularity of the search query in Apple Search Ads. Values range from 5 (unpopular query) to 100 (very popular query).
Rank — This shows your app's ranking for the keyword in search results for the selected country.
Green background: The app is in the top positions (1, 2, 3) for this keyword.
Red background: The system has not updated data for your app in more than 60 hours. Add keywords to In-App Monitor for more up-to-date data.
Changes — How much your app's ranking for the keyword has changed compared to the previous day.
Updated — The last time the data for the keyword was updated.
*Side toolbar:
The lightbulb is an additional suggestion that might be of interest to you.
The loupe is a detailed study of the search query information in Keywords Check.
Click the plus sign ➕ to add the keyword to Keyword Monitor, In-App Monitor, and ASO Creator for regular tracking and building your semantic core.
Additional tools for your convenience:
By clicking on the filter icon, you can filter your search queries by the word you are interested in, traffic, CI, KEI, Search Ads, and position.
To close the filter, click on the "Filters" icon or on the cross in the line with filters.
Use sorting to get the data you want quickly.
Download Xls file is the ability to get data in the form of an Excel table.
Copy to clipboard is the ability to copy all search queries to the clipboard.
Click on the translation switcher to translate all keywords.
Click on the hide switcher to hide all keywords that have been added to In-App Monitor and Keyword Monitor. This is convenient for new keywords search.
Click on the icon to the left of a keyword to quickly see the search results for this keyword on the App Store and check the relevance of the request.
Track the indexing of your In-App purchases and increase revenue with ASOMobile 💙