With In-App Monitor, you can track changes in In-App purchase positions by search queries, as well as evaluate search queries due to accurate data on potential traffic volume, complexity, and efficiency for each query. You can also check the relevance of a query due to quick access to the App Store search results.

In the menu, select the In-App Analytics section, the In-App Monitor subsection.

You will only be able to see In-App purchases if they are in the selected country and Search Engine Results Page is enabled on App Store Connect.

Select country, iPhone / iPad, In-App purchase, required period.

Kindly note that in In-App Monitor you will see the search queries that you added to Keyword Monitor earlier. Since requests for apps and In-App purchases are usually 90% the same, the list of keywords is identical to the list in Keyword Monitor.

This is for your convenience and to avoid taking up slots for your keywords. Thus, if you add a keyword to Keyword Monitor, it will also appear in In-App Monitor and vice versa. Note! If you delete a word in In-App Monitor, it will also be deleted in Keyword Monitor!

You can add keywords manually by clicking the "+" in the upper right corner in the In-App Monitor (add keywords separated by commas or enter).

It is in this form that it is most convenient to track the positions of search queries for the selected In-App purchase for the selected period.

To see the positions of In-App purchase search queries on the chart (for the selected period), tick the keywords you are interested in (on the left).

In the table, you will see the following data:

Traffic is the estimated number of users who search for this query daily in the selected country. This search volume is divided between organic search results and ad impressions. In the context of ASO, the higher the app's position in search results, the more potential traffic it can attract.

Traffic History – Click the history icon to view the traffic history for the selected period.

Complexity (CI) is an index of the search query's competitiveness. This metric shows the level of competition among apps for the given search query, helping to estimate the resources needed to increase the app's visibility for the keyword. The Complexity (CI) scale ranges from 0 (low competition) to 10 (high competition).

Effectiveness (KEI) is a metric that helps choose keywords that bring maximum traffic with minimal competition.

Very high: highest effectiveness for your app.

Low: minimal effectiveness, high promotion cost, few installs.

Search Ads (only for App Store) - the popularity of the search query in Apple Search

Ads. Values range from 5 (unpopular query) to 100 (very popular query).

Rank is the position of the selected in-app purchase for the keyword in the search results for the specified country.

Changes - how the app's rank has changed compared to the previous day.

Updated—the time when the keyword data was last updated. In this section, you can get up-to-date information on any keyword by clicking the update icon (a round arrow in the key line).

*Side toolbar:

The lightbulb is an additional suggestion that might be of interest to you.

The loupe is a detailed study of the search query information in Keywords Check.

The round arrow makes it possible to instantly get up-to-date data on the application positions for a given search query.

The bin removes a search query from the list.

By clicking on the filter icon, you can filter your search queries.

Use sorting to get the data you want quickly.

Click on the icon to the left of a keyword to quickly see the search results for this keyword on the App Store and check the relevance of the request. Use the "+" to quickly add an app to the competitors, and click on the App Store icon to view the app in the store.

In the overview tab, you can see the positions for search queries for all In-App purchases of the selected app and your competitors at once, as well as the value of the traffic and Search Ads for each keyword.

The position of the In-App purchase is indicated next to the icon opposite each keyword. You can see only those In-App purchases that are indexed by this keyword. Hover over the In-App Purchase icon to view the title.

Keyword filtering, traffic sorting, and Search Ads will make your work even more convenient.

The round arrow indicates the ability to instantly get up-to-date data on the app's positions for the added search queries.

Downloading an Xls file is the ability to get data in the form of an Excel table.

Copy to clipboard is the ability to copy all search queries to the clipboard.

Click on the translation switcher to translate all keywords.