ASO Dashboard helps you evaluate the effectiveness of your ASO strategy and your app's visibility compared to competitors.

✔️ Multiple charts, tables, and diagrams give you a full picture of your app's visibility at a glance.

📊 Competitive analysis is now even easier: compare your app with competitors and get all the key data on one screen.

🌎 Find out how easily users discover your app, and see where it stands against market trends.

To analyze the app you're interested in, select the platform, country, and date range. If needed, select a competitor for comparison.

You're not limited to your own app's data. You can compare it with competitors too. Click + Competitors to add competitors by name, link, or from the suggested list. Select one competitor from the list for comparison.

If you want to exclude low search volume keywords (fewer than 10), turn off Include low search volume at the top of the dashboard. This helps you focus on keywords that actually drive traffic and installs, for a clearer picture of your search visibility.

✅ Search Visibility shows your app's overall visibility score for the selected country and period. The higher the score, the more visible your app is in search.

✅ Indexed keywords shows how many keywords your app is indexed for, so you can track growth or decline at a glance.

✅ Keyword movements breaks this down into New, Improved, Decreased, and Dropped out of TOP 50, so you can react quickly to changes.

📊 Keywords Distribution shows how many keywords fall into each position range: TOP 1, TOP 2-5, TOP 6-10, TOP 11-20, TOP 21-50, TOP 51-250. Click Show details under any range to see the full list of keywords in that range.

The chart below visualizes the same distribution over time. Hover over a bar to see the data for a specific date. The more keywords in the "green zone" (TOP 5), the more organic installs your app gets. The color legend is shown under the chart.

App Updates shows when the app was updated, since this directly affects search visibility. This helps you track the relationship between ASO changes and your app's search visibility. Updates are grouped into Visual Updates, App updates, and Technical Update.

Click Check Updates to see the details.

🔑 Downloads by keywords shows which keywords your app is likely getting downloads from.

The table shows each keyword's Installs share and Traffic. Analyze which keywords bring you the most traffic. Check which keywords your competitors get downloads from, and factor that into your own strategy.

Click Number of installs by keywords to see the full breakdown.

Below you'll find three tables: Best keywords, keywords where positions improved, and keywords where positions decreased. Each table shows Keyword, Traffic, Trend, and Rank. Click the "+" to add a keyword to your keyword list.

Click View all indexed keywords to see the complete list.

📂 Semantic core is a visualization of your indexed keywords.

On the left axis you see traffic volume (increasing from bottom to top). On the bottom axis you see the app's rank (decreasing from left to right).

✅ The best keywords appear as green dots in the upper left corner (high positions with high traffic). Hover over a dot to see the keyword, the app's rank, and its traffic volume. The bigger the dot, the higher the traffic.

Aim to get as many keywords as possible into the green zone.

Evaluate the effectiveness of your ASO optimization. Select two dates on the charts to compare: before and after an ASO update. More keywords in the green zone means more potential organic installs.

Compare your semantic core size with competitors to better understand market capacity.

🌍 Everything described above is for a single country. Click the Global tab at the top of the dashboard to see your app's visibility across every country where it's indexed at once. This is useful when your audience is spread across several markets and you need a quick view of where you're strong and where you're behind competitors.

📊 In Global mode, the detailed charts above are replaced with a single summary table. Each row is a country, and the columns Total, TOP 1, TOP 2-5, TOP 6-10, TOP 11-20, TOP 21-50, and TOP 51-250 show how many keywords the app ranks for in each position range. The more keywords in the TOP 1 and TOP 2-5 columns, the more visible your app is in that country's search results.

Click the sorting arrows next to any column name to sort the table by that metric.

🔑 Click the key icon at the end of a row to go to a detailed analysis of the app in that country. This switches you back to Country mode for that specific country, without setting the filter manually.