How can ASO Dashboard help you?
ASO Dashboard helps you evaluate the effectiveness of your ASO strategy and your app's visibility compared to competitors.
✔️ 10 charts, tables, and diagrams provide a comprehensive overview of your app's visibility in just one minute!
📊 Conducting a competitive analysis of your app has never been easier — compare it with competitors and access all key data on a single screen.
🌎 Discover how easily users can find your app and evaluate its position in the context of market trends.
A detailed overview of ASO Dashboard features
To analyze your app, select the country and time period, and optionally choose a competitor for comparison.
Click "+Competitors" to add competitors by name, link, or choose from the suggested competitors. Then select one competitor from the list.
✅ The top tables help you assess your app's visibility, track the number of indexed search queries, and monitor position changes to respond quickly to improvements or declines.
📈 The "Search Visibility" chart allows you to evaluate how visible your app is in search results. The higher the score, the more noticeable your app is in search rankings.
📊 The "Keyword Distribution" diagram helps you quickly analyze the placement of keywords in search results. Hover over a bar to see data for a specific date. The more queries in the "green zone" (Top 10), the more organic installs your app will receive. Color codes are explained below the chart. This intuitive visualization makes it easy to evaluate the effectiveness of your ASO efforts.
App Updates — information about when the app was last updated (since updates directly influence search visibility). This helps track the correlation between ASO changes and your app's search visibility.
Click "Details" for more information.
Next, you can explore tables showcasing the most effective keywords for your app and tables highlighting keywords that have improved or declined in position. Add keywords to your list by clicking "+". The tables display search query traffic (popularity), positions, and changes over the selected period.
🔑 "Downloads by Keywords" — here, you can see which keywords are likely driving downloads for your app.
Analyze the queries that bring the most traffic to your app. Identify which keywords are generating downloads for your competitors and use this data to refine your strategy.
📂 "Semantic Core" — visualization of indexed search queries.
On the graph:
The left axis represents traffic volume (increasing from bottom to top).
The bottom axis shows app positions (decreasing from left to right).
✅ The best-performing queries are marked with green circles in the upper-left corner (high-ranking queries with high traffic volume). Hover over a circle to see the search query, app position, and traffic volume (larger circles indicate higher traffic).
Aim to have as many keywords as possible in the green zone.
Evaluate the effectiveness of your ASO optimization by comparing two dates on the charts: before and after the ASO update. If the number of queries in the green zone has increased, you're on the right track!
Additionally, compare the size of your semantic core with competitors to gain better insights into market potential.
If you do not want to see keywords with low traffic (less than 10), you can hide these keywords from being displayed in tables and charts. This can be useful for gaining a clearer view of search visibility focused on keywords that drive traffic and potential downloads.