How can Keyword Check help you?
The Keyword Check tool allows you to quickly get all the necessary information about any search query: evaluate its potential, competition level, and effectiveness for promoting your app.
Detailed overview of features and data in Keyword Check
How to start
Go to the ASO → Keyword Check section.
Select the platform and country.
Enter the search query you want to analyze.
Click Explore to get a detailed analysis.
What you will see on the Keyword Check page
📈 Position dynamics in search
On the left — apps that improved their positions for this search query over the last 24 hours.
On the right — apps that lost positions.
You can track changes and identify growth opportunities.
🔎 Key metrics for the search query
Traffic — the number of users who enter this search query in the store's search bar (per day). This is your potential traffic, assuming your app ranks high for the query.
Competition — the competition index for the query. Helps you understand how strong the competition is and how many resources you may need to succeed. Scale: 0 (low) to 10 (high).
Effectiveness — the balance between traffic and competition. Helps you identify queries with the best potential return.
Effectiveness levels:
Very high — the query delivers maximum traffic with minimal competition
High
Medium
Neutral
Low — minimal installs despite high promotion costs
Click the circular arrow icon to view change history.
🔍 Search suggestions
These are related queries that appear as autocomplete options when typing a word.
Each suggestion includes estimated traffic.
Click the magnifying glass icon to see full details for this query within Keyword Check.
🍏 Apple Ads suggestions (App Store only)
Shows Apple’s suggested queries for ad campaigns.
Each suggestion includes a popularity index.
📱 Top apps in search results
Select how many apps you want to view: 30 / 50 / 100 / 250
For each app, you’ll see:
Category, rating, and price
History of position changes
Movement up or down for this search query
Option to add the app to your competitor list (+ button)
Total number of apps indexed for this search query
Use sorting arrows to quickly find the information you need.
Click + next to any app to add it to your competitor list.
You can also download the data as a file.
➕ Add the search query to Keyword Monitor
If the search query is important to you, click + to add it to Keyword Monitor and continue tracking it.
After analyzing search queries in Keyword Check, continue working with selected queries in Keyword Monitor.
👉 Full instructions for Keyword Monitor are available here.