1) A convenient tool for tracking the current rankings of your app in search results.

2) In this tool, you will form your semantic core. All the keywords from other tools will be added to this list when you click on the "+" next to the keyword. You will see this list of keywords in the ASO Creator tool when creating the description for your application.

Thanks to accurate data on the potential traffic volume, complexity, and effectiveness for each query, as well as user-friendly tools (the ability to group queries, unload data from the system, and update information instantly), you can not only monitor the app position in the search results but also create an efficient textual ASO and conduct regular metadata iterations.

This is where you will form your semantic core by adding keywords from other tools.

Select the Keyword Monitor subsection in the ASO menu section. Please note that in this section, you will see the search queries that you added earlier manually or from other ASOMobile tools.

At the top of the screen, you’ll see the selected app. You can easily switch between apps, choose the desired country, and instantly access up-to-date data for each one.

You can add new search queries (separated by commas or by Enter) to the Keyword Monitor section at any time by clicking the Plus icon.

You can also enable AI-based suggestions.

To do this, click the “Add Suggestions” button or the “AI” button in the interface.

Select the desired time period to see how the rankings of the chosen app have changed over time in the selected country.

Data in Keyword Monitor is updated every 6 hours for App Store apps and every 12 hours for Google Play apps. If needed, you can manually refresh the search query and check all data in real time.

This method is the most convenient for tracking search query positions and creating a semantic core for your application.

To add a keyword to the chart, just tick the box ✔️ next to the keyword on the left.

If you want the chart not to be displayed, turn off the "Graph" switcher.

In the table, you will see the following data:

Traffic is the estimated number of users who search for this query daily in the selected country. This search volume is divided between organic search results and ad impressions. In the context of ASO, the higher the app's position in search results, the more potential traffic it can attract.

Traffic History – Click the history icon to view the traffic history for the selected period.

Complexity (CI) is an index of the search query's competitiveness. This metric shows the level of competition among apps for the given search query, helping to estimate the resources needed to increase the app's visibility for the keyword. The Complexity (CI) scale ranges from 0 (low competition) to 10 (high competition).

Effectiveness (KEI) is a metric that helps choose keywords that bring maximum traffic with minimal competition.

Very high: highest effectiveness for your app.

Low: minimal effectiveness, high promotion cost, few installs.

Search Ads (only for App Store) - the popularity of the search query in Apple Search

Ads. Values range from 5 (unpopular query) to 100 (very popular query).

Rank is the position of the selected app for the keyword in the search results for the specified country.

Changes - how the app's rank has changed compared to the previous day.

Trend - a chart of rank changes over the last 7 days.

Updated—the time when the keyword data was last updated. In this section, you can get up-to-date information on any keyword by clicking the update icon (a round arrow in the key line).

*Side toolbar:

The star adds a query to your account home page for you to quickly and conveniently receive the application summary data you are interested in. After the query is added, the star will turn gray.

The lightbulb is an additional suggestion that might be of interest to you.

The loupe is a detailed study of the search query information in Keywords Check.

The round arrow makes it possible to instantly get up-to-date data on the application positions for a given search query.

The bin removes a search query from the list.

Click Translate Switcher to translate all keywords.

Additional tools are designed for your convenience:

Create groups of keywords by highlighting them with a specific color.

To create a group, go to groups and select "Add new group".

Enter the name of the group, select a color and click "+". Here you can also edit the current groups.

Assign one of the groups to the keyword.

You can assign a group to several keywords at once. To do this, select them and click on the group selection icon.

Select the desired group(s) in the toolbar and your keywords will be sorted. To see the entire list, select "All Groups".

This way is the most convenient for you to track the dynamic pattern in the application position for selected search query period.

On the TOP tab, you will see the top 9 apps for each keyword.

In the # column, you will see the position of your application if it is not in the top 9. If the selected app is in the top 9, you will see the app in the 10th place for that keyword.

You can add the application to competitors or go to the market page by clicking the Application icon.

ASO keyword analysis: check keyword presence in textual elements (title, short and full description), spam level, current, and best position for each query. This data helps you optimize your app page more effectively.

Competitors is a convenient tab for comparing your app's keyword positions with those of your competitors.

To add competitors, click on the "+Competitors" button. You can find competitors by name, link, or add suggested competitors.

Then select competitors to display on the graph and on the chart (you can display data for all competitors or just some).

To display a keyword on a graph, click the checkmark to the left of the query. On the graph you will see the position of your application and competitors applications. Hover over the graph to see more details.

To view the history of positions for the desired period, select the required dates in the calendar.

To the left of the graph, you will see the top apps by keyword in the search results for the selected country.

To add applications to competitors, click on the "+" to the left of the name.

With In-App tab, you can track changes in In-App purchase positions by search queries.